At: MadBerry Farmhouse Myeongdong.

Organized by: NextOn, Root341, and Sleepers Summit

Artworks by: Massimiliano Moro, Sui Park, William Darrell, Sammy Lee

The synthesis of art and agriculture in the heart of the city
A six-story building in Myeong-dong is the new home of MADBERRY Farmhouse, a cutting-
edge strawberry farm using hydroponic indoor farming methods to cultivate the most
challenging crop: strawberries. MADBERRY is also an art and cultural hub, bringing artists,
agriculture and the community together in a new and powerful way. The combination is…
refreshing. Just as farms on the first and the second floor bring air and light and beauty,
artworks commissioned by Root341 and Sleepers Summit add to the aesthetic and create a
thought-provoking atmosphere.